Business operations · 2 min read
The limo business KPIs worth checking every week
The weekly numbers that show whether a limo company is healthy: net revenue after taxes, profit, and results per vehicle, per driver and per client.
Published
Busy is not the same as healthy
A limo company can feel busy all week and still end the month with less than expected. The difference usually hides in a few numbers no one looked at: a car that costs more than it earns, a client who books often but pays late, or a driver whose rides take longer than they should. A short weekly review of the right figures catches these early.
Revenue, taxes and what is left
Start with the totals: the number of bookings, the revenue they brought in, the taxes collected on behalf of the government, and the net revenue that actually belongs to the business. Then set expenses against it to see profit. Taxes are not income, and counting them as such makes every month look better than it was.
Per vehicle, per driver, per client
Totals tell you whether the week was good; breakdowns tell you why. Revenue and costs per vehicle show which cars earn their keep. Rides and revenue per driver show who carries the busiest days. Bookings and revenue per client show which accounts deserve the most attention and which ones have quietly faded.
Reported revenue and expenses
Not every dollar passes through a booking price. Cash collected by drivers, fuel bought on the road and tolls paid during the day arrive through drivers' reports. Including reported revenue and expenses alongside booking revenue gives a truer picture of each car and each driver than bookings alone.
A summary that arrives on its own
On the Scaler plan, LimOperations shows these figures in a performance dashboard with breakdowns by driver, vehicle and client, and emails owners a summary of the previous week, Monday to Sunday, so the review starts with the numbers already in their inbox. Reports can also be downloaded for an accountant.
Weekly review checklist
- Bookings and revenue compared with last week.
- Net revenue after taxes, then profit after expenses.
- The weakest vehicle and the reason for it.
- The busiest and the quietest clients.
- Driver reports checked against completed rides.