Make your online quote form match your limo brand

A form that looks borrowed

A visitor who clicks Get a quote on a polished limo website and lands on a form in someone else's colours feels the change at once. Small details such as the button colour, the logo and the company name tell a client they are still dealing with the company they chose, which matters most at the moment they share their address and phone number.

What you can change

The Form appearance button sits beside the embed code in the quote form settings. It opens a panel with a live preview and five settings: the button colour, the background colour, whether to show your logo, whether to show your business name, and rounded or square corners on the fields and buttons. Your colours, logo, name and corners follow the form to your quote link and to the copy embedded on your website, where the background colour fills the space around the form.

Colours that stay readable

The button colour carries your brand, and LimOperations picks black or white text for it automatically, whichever reads better on the colour you chose. The background must stay light, because the form's hints and labels are grey; if a colour is too dark to read against, the panel asks for a lighter one instead of saving a form nobody can read.

A good starting point is your brand's main colour for the buttons and white or a very pale tint of it for the background. Leave the default black on white if your brand is already monochrome.

Logo, name and corners

The logo comes from your company settings, so update it there first if it is old or low resolution. Showing the business name helps when your logo is a symbol on its own; hide it when the logo already spells the name. Rounded corners suit a softer website, square corners a sharper one; match whatever your own buttons use.

Check it beside your website

Open your website and the form side by side, on a computer and on a phone. The form should feel like another page of your site, not a separate product. Ask someone who has never seen it to request a quote and tell you whether anything looked out of place.

Branding checklist

• Upload a sharp logo in company settings.
• Set the button colour to your brand colour.
• Keep the background white or a pale tint.
• Decide whether the name repeats your logo.
• Match rounded or square corners to your site.